D&B's 'Blueprint for Growth' Strategy |
ICMR HOME | Case Studies Collection
» Business Strategy Case Studies |
||||||||||
Background NoteLewis Tappan (Tappan) set up the forerunner of Dun & Bradstreet, namely Lewis Tappan's Mercantile Agency (TMA) in 1841. It was to provide information to American merchants regarding the creditworthiness and reliability of different clients and customers. Tappan established a network of correspondents who provided reliable and consistent credit information services.
In 1870, there were around 7000 subscribers for the services of RG Dun, which increased to 40,000 by 1880. By 1900, the company's subscriber base had risen to over one million.
5] The D&B DUNS number is a unique 9 digit number recognized as the universal standard for identifying and tracking over 75 million businesses worldwide. It has become the standard business identifier for the UN, the European Commission and the US Government. (www.dnb.com).
|
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies. |